Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

LinkedIn Hacks You Should Know Pt. 2
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LinkedIn Hacks You Should Know Pt. 2

ByJacqueline Hayes

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

heart your customer relationship marketing strategy
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How To Heart Customers Through Customer Relationship Marketing

ByJacqueline Hayes

February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy, you not only strengthen ties with existing customers, but are certain to woo new ones…

Get Out Of Your Own Way And Market To Find New Customers
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[Guest Post] Get Out Of Your Own Way And Market To Find New Customers

ByJacqueline Hayes

People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to find new customers is to meet them out in the real world. Just understand that…

80 20 rule of content marketing
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Using the 80/20 Rule To Create Better Content and Attract The Right Audience

ByJacqueline Hayes

Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got a word in. And when it was finally over, you whispered a silent prayer to the heavens…

Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website
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Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website

ByJacqueline Hayes

When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.”  Studies have shown that 90% of consumers say online reviews impact their buying decisions.  And this doesn’t…

3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
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3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)

ByJacqueline Hayes

Let’s face it.  We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once, but over and over again. But many of us settle for becoming a one hit…

Don’t Keep Me A Secret: 3 Insights into Referral Marketing

Don’t Keep Me A Secret: 3 Insights into Referral Marketing

ByJacqueline Hayes

One of the biggest challenges all of us face in business is growing our business. We lie awake at night staring up at the ceiling wondering how to connect the dots… how to move the needle. It’s frustrating, isn’t it? You know you’ve got something to offer and nobody’s getting it.  So, we go out and buy a ton of books…

Decision Makers Are Still In the Office…So Call Already!

ByJacqueline Hayes

During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business.  But, the long hours and sacrifice of time away from family and friends have taken a toll and we’re…