Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…
The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities. The brutal use of lethal force against Rayshard Brooks, George Floyd, Breonna Taylor, and many…
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy. What Are Hashtags? Known as the pound sign in a former life,…
Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…
Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message and get immediate feedback on how well they are executing that value in the marketplace….
Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram,…
Rallies, debates, fundraisers, going door-to-door, shaking hands, and kissing babies. These have all been long-standing elements of political campaigns since William McKinley’s 1896 presidential campaign created a methodical and organized bid for the White House and what is labeled the first “modern” campaign in history. Although the ability to connect and engage with voters is…
We’re excited to announce that we’ll be teaching the Social Media School for Business Series at Pathway Women’s Business Center during the month of August starting on August 9th. These interactive two-hour sessions will move beyond listing the popular social media platforms to explaining the business benefits of each platform and how they can add value to your…
Social media is both a blessing and a curse for a variety of reasons. One major pro is that social media is a rapid way for brands to interact with millions of target customers. However, one wrong business move on social media can spread like wildfire, becoming impossible to retract or correct. Given the fast-paced,…
Aspiring college graduates will soon be walking across the stage and accepting their long-awaited degrees. As tassels turn from right to left, these newly minted alumni will either begin their job search or embark upon a new career. Having grown up in the age of social media, these young 20-somethings are well connected and wield…
Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent updates to search engine algorithms committed to delivering the most relevant content to users and…
For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…