In celebration of Hispanic Heritage Month, Jacqueline Hayes, founder and chief marketing strategist of Crayons & Marketers, talks with The Translation Team, a full-service translation company specializing in Spanish translations for the U.S. Hispanic consumer market. The company supports private…
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Understanding Bilingual Advertising Targeting Hispanic Audiences
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One…
Are Pay-Per-Click Ads The Right Choice For Your Business?
First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as…
Societal Movements Impacting Women’s Representation in Advertising
In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971,…
Black Business Month Courageous Comebacks Series: Tanya R. Hill, ForeverFresh
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…