Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern…
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Unlocking The Secrets To Donor Stewardship
Keeping donors engaged is one of the most important yet challenging tasks for nonprofits. It’s a heavy lift that requires a pipeline of content and resources to stay top of mind so you can earn your share of wallet. Donor…
How to Make Your Agency More Attractive to Diverse Suppliers
Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul…
Transcreation: Content Profiling and Creativity in Marketing Campaigns
In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show…
Catching Unconscious Bias in Marketing
At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we…
Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies
The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity….