The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of…
digital marketing
Are Pay-Per-Click Ads The Right Choice For Your Business?
First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as…
How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy
When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone…
As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
Benefits of Voice Technology and Smart Speaker Marketing
Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to…
7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate…
5 More Useful Marketing Tools To Gift Yourself in 2016
The last couple months of the year aren’t just for stuffing turkeys and pitching a tent outside your local big box retailer. Retail businesses are engrossed in the holiday marketing mashup while service providers are picking over low hanging fruit,…
5 Remarkable Tools To Top Your 2016 Marketing Wishlist
By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too…
Does Digital Marketing Fuel Demand For More Authentic Content?
Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace…
Rethink Pinterest For Your Business: 10 Steps To Help You Put A Pin In It [Guest Post]
Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate…