For nonprofit leaders, the landscape is changing quickly. Executive orders, economic uncertainty, and shifts in donor behavior have made it clear that funding can be unpredictable. Depending on the same grants or funders is no longer a reliable strategy. Now is the time to take a closer look at the types of revenue funding your…
Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…
In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity. Danielle is an unwavering activist and advocate for Black entrepreneurship. Through her platform Black Business Boom,…
The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…
May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…
Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…
Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….
In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…