Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them,…
Blogging for Small Business: How To Improve Your Blog Experience
You’ve heard all the buzz and now you feel pressured to do it. Blogging. According to HubSpot, B2C companies that blog get 88% more leads per month than those who don’t and B2B companies that blog get 67% more. The numbers seem to…