pregnant women inclusive advertising
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Why Are Advertisers Afraid of the Baby Bump? The Underrepresentation of Pregnant Women in Advertising

ByJacqueline Hayes

Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…

A diverse group of five individuals are gathered outdoors, engrossed in a lively discussion. They are holding and reviewing papers, with one woman in an orange jacket taking notes using a pen. The group appears cheerful and engaged, sharing a moment of collaboration and camaraderie amidst a city backdrop with trees in bloom.
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How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits 

ByBethany Anderson

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

inclusive marketing
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The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing
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Catching Unconscious Bias in Marketing

ByCrayons & Marketers

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
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Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…