SEO vs. PPC – Which is Right for Your Business? 
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SEO vs. PPC – Which is Right for Your Business? 

ByBethany Anderson

In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or invest in a combination of strategies?   Digital marketing is evolving. For the best results,…

Why Hire A Digital Marketing Agency
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Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

ByCindy R Hall

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…

Holiday Online Advertising
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Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5  is powered by the growth of e-commerce. Online sales have experienced a boost in the…

Pay Per Click Blog
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Are Pay-Per-Click Ads The Right Choice For Your Business?

ByCrayons & Marketers

First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as buying visits to your website as opposed to earning those visits organically through search engine…

Black_Business_Month_Courageous_Comebacks
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Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

App Tracking
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How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy

ByCindy R Hall

When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…

Social_Media_Advertising
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Building Brand Visibility With Social Media Advertising

ByCindy R Hall

For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready for it. Savvy organizations set in motion plans to improve their visibility to attract new…