DIverse group of smiling college students
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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

Asian American Cultural Marketing
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Why Cultural Relevance Matters in Marketing to Asian American Consumers 

ByBethany Anderson

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

3 Proven Marketing Tips to Reach and Engage Women Consumers 
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3 Proven Marketing Tips to Reach and Engage Women Consumers 

ByBethany Anderson

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…

Is Age A Part of Your Diversity Marketing Strategy
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Is Age A Part of Your Diversity Marketing Strategy

ByCindy R Hall

Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….

Why Hire A Digital Marketing Agency
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Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

ByCindy R Hall

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…

inclusive marketing
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The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

Holiday Online Advertising
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Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5  is powered by the growth of e-commerce. Online sales have experienced a boost in the…

Pay Per Click Blog
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Are Pay-Per-Click Ads The Right Choice For Your Business?

ByCrayons & Marketers

First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as buying visits to your website as opposed to earning those visits organically through search engine…

Womens_Representation_Advertising
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Societal Movements Impacting Women’s Representation in Advertising

ByCrayons & Marketers

In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…

Black_Business_Month_Courageous_Comebacks
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Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

App Tracking
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How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy

ByCindy R Hall

When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…

What_We_Know_About_Hispanic_Latino_Latinx
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What We Know About The Terms Hispanic, Latino/a, and Latinx

ByCindy R Hall

Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing power. As the population of U.S. born Hispanics continues to grow, we see a shift…