Holiday Online Advertising
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Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5  is powered by the growth of e-commerce. Online sales have experienced a boost in the…

Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing
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Catching Unconscious Bias in Marketing

ByCrayons & Marketers

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies
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Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies

ByElizabeth Willis

The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity. Translating content from English to Spanish or any other language isn’t just about getting the…

Guide_to_Year_End_Fund_aising Powered_Millennial_Donors
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Guide to Year-End Fundraising Powered By Millennial Donors

ByElizabeth Willis

For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…

3 Ways MWBEs Can Market More Effectively to Government Agencies
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3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
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As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

How To Build Brand Affinity During COVID-19
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How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
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7 Digital Marketing Trends Worth Adding To Your 2019 Strategy

ByJacqueline Hayes

The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…
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It’s The Most Wonderful Time Of Year For Networking

ByJacqueline Hayes

The perks of the holiday season are plentiful, as business owners anxiously await a few days off to spend with family and friends.  In fact, you’re downright giddy in anticipation of turning on your “out of office” and forwarding all calls to voicemail.  But, as visions of sugar plums, holiday shopping, and football games dance…

Make The Most of Your Conference Experience
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Make The Most Of Your Next Conference Experience

ByJacqueline Hayes

They’re easy to spot. Name badges hang around the necks of eager participants as they buzz around branded expo booths with a free tote full of swag and a hand full of business cards. Conversations develop around coffee stations. Selfies snap during breaks. Agendas outline breakout sessions, meet and greets, and keynotes, along with sponsored…

3 Smart Marketing Trends To Better Engage Your Audience In 2018
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3 Smart Marketing Trends To Better Engage Your Audience In 2018

ByJacqueline Hayes

For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018.  As a marketer, I understand the urgency as I, too, see trends on the horizon that will impact our client’s ability to…