A diverse group of five individuals are gathered outdoors, engrossed in a lively discussion. They are holding and reviewing papers, with one woman in an orange jacket taking notes using a pen. The group appears cheerful and engaged, sharing a moment of collaboration and camaraderie amidst a city backdrop with trees in bloom.
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How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits 

ByBethany Anderson

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

DIverse group of smiling college students
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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

C&M Bilingual Advertising Targeting Hispanics
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Understanding Bilingual Advertising Targeting Hispanic Audiences

ByCrayons & Marketers

From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One of the most common suggests[1] that marketing firms aim to reach two very specific groups:…

Womens_Representation_Advertising
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Societal Movements Impacting Women’s Representation in Advertising

ByCrayons & Marketers

In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…

What_We_Know_About_Hispanic_Latino_Latinx
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What We Know About The Terms Hispanic, Latino/a, and Latinx

ByCindy R Hall

Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing power. As the population of U.S. born Hispanics continues to grow, we see a shift…

How Language Code-Switching Changed Hispanic Marketing
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How Language Code-Switching Changed Hispanic Marketing

ByCindy R Hall

Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…