Blog Archives - Page 3 of 13 - Crayons & Marketers

How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall February 24, 2021February 24, 2021

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers February 3, 2021February 2, 2021

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing

ByCrayons & Marketers January 27, 2021February 26, 2021

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Blog | Hispanic Marketing | Marketing Plans | Marketing Strategy | Translation

Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies

ByElizabeth Willis December 8, 2020December 9, 2020

The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity. Translating content from English to Spanish or any other language isn’t just about getting the…

Guide_to_Year_End_Fund_aising Powered_Millennial_Donors

Guide to Year-End Fundraising Powered By Millennial Donors

ByElizabeth Willis December 1, 2020November 30, 2020

For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…

Reaching New Audiences With Influencer Marketing

ByElizabeth Willis October 5, 2020January 26, 2021

Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…

Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall September 29, 2020September 29, 2020

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall September 2, 2020September 2, 2020

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…

3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis August 31, 2020January 26, 2021

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis July 17, 2020January 26, 2021

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

Brands Taking A Stand: How To Approach Corporate Social Responsibility â€˜Responsibly’

ByElizabeth Willis July 7, 2020January 26, 2021

The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities. The brutal use of lethal force against Rayshard Brooks, George Floyd, Breonna Taylor, and many…

How To Build Brand Affinity During COVID-19

ByElizabeth Willis May 27, 2020January 26, 2021

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…