Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
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Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…

LinkedIn Hacks You Should Know Pt. 2
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LinkedIn Hacks You Should Know Pt. 2

ByJacqueline Hayes

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

LinkedIn Hacks You Should Know Pt. 1
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LinkedIn Hacks You Should Know Pt. 1

ByJacqueline Hayes

LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…

Does Out Of Home Advertising Make Sense For Your Business
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Does Out Of Home Advertising Make Sense For Your Business?

ByJacqueline Hayes

Businesses of all sizes are facing unprecedented competition for sales. Consumers are more empowered than ever and are wielding it to command a better experience from brands. But getting in front of those prospective clients can be a challenge. Even with the borderless reach of digital marketing, the ability to connect to consumers who are…

heart your customer relationship marketing strategy
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How To Heart Customers Through Customer Relationship Marketing

ByJacqueline Hayes

February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy, you not only strengthen ties with existing customers, but are certain to woo new ones…

Get Out Of Your Own Way And Market To Find New Customers
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[Guest Post] Get Out Of Your Own Way And Market To Find New Customers

ByJacqueline Hayes

People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to find new customers is to meet them out in the real world. Just understand that…

How To See Your Marketing As A Win Benefits of Marketing
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How To See Your Marketing As A Win Instead Of A Waste Of Time

ByJacqueline Hayes

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…

Benefits of Sticking With Your Marketing System
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5 Guaranteed Benefits of Sticking With Your Marketing System

ByJacqueline Hayes

Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…

Easy Beginners Guide To Marketing System
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Easy Beginner’s Guide To Building A Simple Marketing System

ByJacqueline Hayes

For smaller organizations, trying to keep up with the pace of marketing is a challenge. Every day it seems like there’s something new to learn – a new social media platform or a new best practice for sending emails. But the breakdown of most small business marketing isn’t so much a failure to understand new…

3 Easy Ways To Keep Customers Engaged In Your Business
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3 Easy Ways To Keep Customers Engaged In Your Business

ByJacqueline Hayes

  Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer.  “We didn’t do anything,” we yell as we shake our fists…

3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
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3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)

ByJacqueline Hayes

Let’s face it.  We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once, but over and over again. But many of us settle for becoming a one hit…