Social Media Archives - Crayons & Marketers

Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers October 25, 2021October 25, 2021

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…

How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy

ByCindy R Hall July 22, 2021July 22, 2021

When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…

Building Brand Visibility With Social Media Advertising

ByCindy R Hall April 30, 2021April 30, 2021

For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready for it. Savvy organizations set in motion plans to improve their visibility to attract new…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis July 17, 2020January 26, 2021

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

How To Build Brand Affinity During COVID-19

ByElizabeth Willis May 27, 2020January 26, 2021

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Blog | Communication | Content Strategy | Sales Strategy | Social Media

LinkedIn Hacks You Should Know Pt. 2

ByJacqueline Hayes August 30, 2019

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

Communication | Content Strategy | Sales Strategy | Social Media

LinkedIn Hacks You Should Know Pt. 1

ByJacqueline Hayes August 27, 2019

LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…

Blog | Infographics | Marketing Strategy | Social Media | Visual Content

How To Create Effective Infographics [Infographic]

ByJacqueline Hayes August 20, 2019

Infographics are an effective way to help your audience understand a topic visually.Â According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…

Blog | Content Strategy | Data-Driven Marketing | Marketing Strategy | Social Media

Get To Know Your Audience Better With Data-Driven Marketing

ByJacqueline Hayes February 14, 2019

The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…

Blog | Content Strategy | Marketing Plans | Social Media

7 Digital Marketing Trends Worth Adding To Your 2019 Strategy

ByJacqueline Hayes January 24, 2019

The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…

Blog | Marketing Strategy | Social Media

How To Use The P.O.S.T Method To Create Your Social Media Plan

ByJacqueline Hayes September 6, 2018May 28, 2021

Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…