Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many brands are eager to visibly express their support for the LGBTQ+ community. Yet, not everyone agrees. The political spotlight on this community has fueled division, leaving some companies feeling trapped, worried that participating in Pride could spark backlash,…
Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership with accessiBe, the market leader in web accessibility. Crayons & Marketers will join the accessiBe…
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…
Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…
LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…
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Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…
One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…
February is a time to reflect on the relationships you’ve built with the ones you love. And for small business owners, few relationships are as treasured as those you’ve cultivated with your customers. By developing a customer relationship marketing strategy, you not only strengthen ties with existing customers, but are certain to woo new ones…
Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this month, we’ll be covering marketing myths, like this one, that jeopardizes your business’ ability to…
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. Â With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…
Millennials use social media to shape their digital identities and avoid overly promotional brands  There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…