Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing
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Catching Unconscious Bias in Marketing

ByCrayons & Marketers

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

How To Build Brand Affinity During COVID-19
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How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Effective Ways To Use Hashtags To Build Your Brand
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Effective Ways To Use Hashtags To Build Your Brand

ByJacqueline Hayes

Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy.   What Are Hashtags? Known as the pound sign in a former life,…

going deeper than about us elements for a brand story
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[Guest Post] Going Deeper than “About Us”: Five Elements for a Brand Story that Connects & Converts

ByJacqueline Hayes

Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about us.” I get it. When we put together an About page that only details historical…

Storytelling the heart of good content strategy
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Storytelling: The Heart of Every Good Content Strategy

ByJacqueline Hayes

When one thinks of storytelling, it’s hard not to be swept away by nostalgic memories of poison apples and pixie dust.  With the promise of true love’s kiss dripping from the mouth of a handsome prince, every girl has wanted to be cursed to sleep forever or better yet, trade mortality for a lifetime of…

How To Spark Audience Engagement With Good Content
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How To Spark Delightful Audience Engagement With Good Content

ByJacqueline Hayes

We’re all desperate for them. Likes, retweets, or shares. Comments, reposts, or pins. Audience engagement. That tiny yet impactful gesture that signifies that something we did was right (or wrong) and that there’s life out there beyond the publish button. So how do some brands do it? How do they cultivate a committed fandom who…

Use rule of three to create better content
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GUEST POST: Use the Rule of Three Trick to Create Better Content

ByJacqueline Hayes

If you have ever sat in front of a blank screen drumming your fingers to find something new to say, you’re not alone. Creating compelling content on a regular basis is a challenge for anyone, no matter how experienced they are. Even professional writers call it the fear of the blank page. The hard part…

Social Media Strategy and Storytelling
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Good Strategy And Better Storytelling: How To Get More From Social Media

ByJacqueline Hayes

The only way you can gain an appreciation for or dislike of social media is to be on it. And regardless of which side of the coin you land on, social media is here to stay. Sure, the popularity of certain platforms will change, and new ones will emerge. But the force that is social…

digital marketing demands authentic content
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Does Digital Marketing Fuel Demand For More Authentic Content?

ByJacqueline Hayes

Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace destined to land, in many cases, at the bottom of a news feed – if…