3 Proven Marketing Tips to Reach and Engage Women Consumers 
| | | |

3 Proven Marketing Tips to Reach and Engage Women Consumers 

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…

Is Age A Part of Your Diversity Marketing Strategy
| | |

Is Age A Part of Your Diversity Marketing Strategy

Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….

Black_Business_Month_Courageous_Comebacks
| | | | |

Black Business Month Courageous Comebacks Series: Netta Dobbins, Mimconnect

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

How to Make Your Agency More Attractive to Diverse Suppliers
| | | | | | | | | |

How to Make Your Agency More Attractive to Diverse Suppliers

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

Transcreation: Content Profiling and Creativity in Marketing Campaigns
| | | | | | | | | |

Transcreation: Content Profiling and Creativity in Marketing Campaigns

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing
| | | | | | | | | | | | | |

Catching Unconscious Bias in Marketing

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

3 Ways MWBEs Can Market More Effectively to Government Agencies
| | | | | | | |

3 Ways MWBEs Can Market More Effectively to Government Agencies

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…

Brands Taking A Stand: How To Approach Corporate Social Responsibility ‘Responsibly’
| | | | |

Brands Taking A Stand: How To Approach Corporate Social Responsibility ‘Responsibly’

The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities. The brutal use of lethal force against Rayshard Brooks, George Floyd, Breonna Taylor, and many…