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Crayons & Marketers Launches New Diversity & Inclusion Marketing Assessment For Brands

ByCrayons & Marketers October 25, 2022October 25, 2022

Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. â€“ October 11, 2022 â€“ Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion Marketing Assessment to help brands identify opportunities for increasing inclusion of and engagement with diverse…

Is Age A Part of Your Diversity Marketing Strategy

ByCindy R Hall April 29, 2022April 29, 2022

Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….

Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers October 25, 2021October 25, 2021

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…

Black-owned business | Blog | Corporate Responsibility | Diversity | Minority-Women Owned Business

Black Business Month Courageous Comebacks Series: Thresette Briggs, Performance 3

ByCrayons & Marketers August 17, 2021August 17, 2021

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

Black Business Month Courageous Comebacks Series: Netta Dobbins, Mimconnect

ByCrayons & Marketers August 12, 2021August 12, 2021

Building Brand Visibility With Social Media Advertising

ByCindy R Hall April 30, 2021April 30, 2021

For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready for it. Savvy organizations set in motion plans to improve their visibility to attract new…

How Language Code-Switching Changed Hispanic Marketing

ByCindy R Hall March 30, 2021March 30, 2021

Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…

How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall February 24, 2021February 24, 2021

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

Reaching New Audiences With Influencer Marketing

ByElizabeth Willis October 5, 2020January 26, 2021

Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…

3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis August 31, 2020January 26, 2021

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis July 17, 2020January 26, 2021

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

Brands Taking A Stand: How To Approach Corporate Social Responsibility â€˜Responsibly’

ByElizabeth Willis July 7, 2020January 26, 2021

The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities. The brutal use of lethal force against Rayshard Brooks, George Floyd, Breonna Taylor, and many…