pregnant women inclusive advertising
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Why Are Advertisers Afraid of the Baby Bump? The Underrepresentation of Pregnant Women in Advertising

ByJacqueline Hayes

Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…

graphic designer sitting at computer with generative ai design
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Friend or Foe: Can Generative AI Promote Inclusive Graphic Design?

ByJacqueline Hayes

Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…

DIverse group of smiling college students
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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand
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From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand

ByBethany Anderson

Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community has been divisive, resulting in brands that feel pressured to participate in Pride for fear…

Asian American Cultural Marketing
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Why Cultural Relevance Matters in Marketing to Asian American Consumers 

ByBethany Anderson

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

3 Proven Marketing Tips to Reach and Engage Women Consumers 
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3 Proven Marketing Tips to Reach and Engage Women Consumers 

ByBethany Anderson

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…

The Benefits of Website Accessibility for CX and Risk Mitigation
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The Benefits of Website Accessibility for CX and Risk Mitigation

ByCrayons & Marketers

When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…

Is Age A Part of Your Diversity Marketing Strategy
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Is Age A Part of Your Diversity Marketing Strategy

ByCindy R Hall

Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….

Why Hire A Digital Marketing Agency
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Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

ByCindy R Hall

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…

inclusive marketing
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The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

Holiday Online Advertising
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Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5  is powered by the growth of e-commerce. Online sales have experienced a boost in the…

Hispanic Heritage Month: Language, Culture and Traditions
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Hispanic Heritage Month: Language, Culture and Traditions

ByCrayons & Marketers

In celebration of Hispanic Heritage Month, Jacqueline Hayes, founder and chief marketing strategist of Crayons & Marketers, talks with The Translation Team, a full-service translation company specializing in Spanish translations for the U.S. Hispanic consumer market. The company supports private and public companies in the education, marketing, and healthcare industries with multicultural communication efforts. TTT…