The season of giving is upon us, and for nonprofits, that means it’s go time. According to Nonprofit Source, 30% of annual giving occurs in December, and 10% occurs in the last three days of the year. Year-end fundraising is one of the most critical opportunities for nonprofits, and effective marketing is what brings those…
Language shapes how people view themselves and how they view others. In conversations around health, disability, and identity, the words chosen can either reduce someone to a label or affirm their full humanity. That’s where person-first language comes in, and it matters not just in daily interactions but also in the way businesses and organizations…
Having a safe space to stash your cash is important. Financial institutions like banks and credit unions have long fulfilled this role by offering secure and reliable ways to safeguard your funds. As of 2023, 96% of U.S. households had a bank account, leaving approximately 5.6 million unbanked. Among them, Black, Hispanic, and Native American…
Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…
Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…
The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…
Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many brands are eager to visibly express their support for the LGBTQ+ community. Yet, not everyone agrees. The political spotlight on this community has fueled division, leaving some companies feeling trapped, worried that participating in Pride could spark backlash,…
May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…
Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…
Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….
The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…