blog Archives - Crayons & Marketers

Q5: The Most Wonderful Time of Year for Online Advertising

ByCrayons & Marketers October 25, 2021October 25, 2021

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…

C&M Bilingual Advertising Targeting Hispanics

Understanding Bilingual Advertising Targeting Hispanic Audiences

ByCrayons & Marketers September 30, 2021September 30, 2021

From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One of the most common suggests[1] that marketing firms aim to reach two very specific groups:…

How Language Code-Switching Changed Hispanic Marketing

ByCindy R Hall March 30, 2021March 30, 2021

Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…

Unlocking The Secrets To Donor Stewardship

ByCindy R Hall February 28, 2021February 28, 2021

Keeping donors engaged is one of the most important yet challenging tasks for nonprofits. It’s a heavy lift that requires a pipeline of content and resources to stay top of mind so you can earn your share of wallet. Donor stewardship, however, is an investment worth making as it’s an investment in the sustainability of…

How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall February 24, 2021February 24, 2021

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers February 3, 2021February 2, 2021

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing

ByCrayons & Marketers January 27, 2021February 26, 2021

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Blog | Hispanic Marketing | Marketing Plans | Marketing Strategy | Translation

Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies

ByElizabeth Willis December 8, 2020December 9, 2020

The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity. Translating content from English to Spanish or any other language isn’t just about getting the…

Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall September 29, 2020September 29, 2020

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

Blog | Content Strategy

How To Write A Good Blog Post On A Tight Deadline

ByJacqueline Hayes July 10, 2015

Summer is in full swing. And you know what that means, lazy days punctuated by long lunch breaks, summer hours, and flip flop Fridays. And perhaps the biggest disruption to the entrepreneurial workflow is summer vacations. Those long seven-day stints with your toes buried in the sand do wonders to refresh the spirit, mind, and…