Guide_to_Year_End_Fund_aising Powered_Millennial_Donors
| | | | | | |

Guide to Year-End Fundraising Powered By Millennial Donors

ByElizabeth Willis

For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…

Reaching_New_Audiences_With_Influencer_Marketing
| | | | |

Reaching New Audiences With Influencer Marketing

ByElizabeth Willis

Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…

Research and Segmentation Can Improve Your Campaign Strategy
| | | | | | | | |

Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
| | | | | | | | |

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…

3 Ways MWBEs Can Market More Effectively to Government Agencies
| | | | | | | |

3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
| | | | | | |

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

How To Build Brand Affinity During COVID-19
| | | | | | | |

How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Benefits of Voice Technology and Smart Speaker Marketing
| | | |

Benefits of Voice Technology and Smart Speaker Marketing

ByJacqueline Hayes

Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to do so today. From smartphones with processors more powerful than those onboard NASA’s Apollo 11…

Get To Know Your Audience Better With Data-Driven Marketing
| | | |

Get To Know Your Audience Better With Data-Driven Marketing

ByJacqueline Hayes

The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…

7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
| | |

7 Digital Marketing Trends Worth Adding To Your 2019 Strategy

ByJacqueline Hayes

The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…

MyCorporation Marketing Strategy Jacqueline Hayes
|

MyCorporation: Experts Weigh In: What’s Your Best Organic Marketing Strategy?

ByJacqueline Hayes

We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29!   Read Experts Weigh In: What’s Your Best Organic Marketing Strategy? Written by: Deborah Sweeney      

3 Smart Marketing Trends To Better Engage Your Audience In 2018
|

3 Smart Marketing Trends To Better Engage Your Audience In 2018

ByJacqueline Hayes

For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018.  As a marketer, I understand the urgency as I, too, see trends on the horizon that will impact our client’s ability to…