Content Strategy Archives - Crayons & Marketers

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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling Â

ByBethany Anderson August 23, 2023September 4, 2023

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers February 15, 2022February 15, 2022

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers February 3, 2021February 2, 2021

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing

ByCrayons & Marketers January 27, 2021February 26, 2021

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

Guide_to_Year_End_Fund_aising Powered_Millennial_Donors

Guide to Year-End Fundraising Powered By Millennial Donors

ByElizabeth Willis December 1, 2020November 30, 2020

For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…

Reaching New Audiences With Influencer Marketing

ByElizabeth Willis October 5, 2020January 26, 2021

Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage diverse consumers on their turf. And so far, it’s working. For every dollar spent on…

Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall September 29, 2020September 29, 2020

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall September 2, 2020September 2, 2020

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…

As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis July 17, 2020January 26, 2021

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

How To Build Brand Affinity During COVID-19

ByElizabeth Willis May 27, 2020January 26, 2021

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Blog | Communication | Content Strategy | Sales Strategy | Social Media

LinkedIn Hacks You Should Know Pt. 2

ByJacqueline Hayes August 30, 2019

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

Communication | Content Strategy | Sales Strategy | Social Media

LinkedIn Hacks You Should Know Pt. 1

ByJacqueline Hayes August 27, 2019

LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…